The National Biotechnology Conference is an annual event that examines the latest research in technology and biology. The theme of this conference, Nexus, guided my approach in rebranding. Nexus symbolizes the interconnectedness and convergence of disciplines within the biotech industry. Leveraging this theme, I integrated graphic and interaction design elements to revitalize the conference's identity and elevate user engagement
The design challenge involved creating a brand that seamlessly blends the worlds of technology and humanity in an authentic and unconventional manner. By selecting a bright accent color and combining typefaces fonts, the brand strikes a balance between innovation and groundedness. This approach caters to the diverse audience of the Nexus conference, appealing to individuals aged 25 to 55 while conveying a sense of forward-thinking vision
Naming, Page Layout, Brand Identity,
Webdesign, Social Media
Rebrand
Dynamic, Progressive, Visionary, Innovative
To ensure accessibility, we prioritized creating tangible applications with clear hierarchy. Structured columns and color-coding facilitate easy information absorption, enhancing the overall user experience
Designed for simplicity and functionality, the conference website provides all essential information in a streamlined format, facilitating seamless navigation and conversions
© ALFIIA OSIPOVA
