Lumina is an e-commerce platform that sells personalized hair care products, specifically targeting Generation Z. We strive to stand out in the hair care market by providing custom-formulated solutions tailored to individual hair types and concerns
The design approach focuses on creating an engaging and intuitive user experience. A visually appealing and user-friendly interactive quiz assesses hair type, concerns, and preferences, making it easy and enjoyable for users to find their perfect match. A minimalistic aesthetic design, stylish fonts, high-quality visuals, and a limited color palette create an appealing and easy-to-navigate website
4 Weeks
Branding & Packaging, E-commerce
Personalized, Innovative, Youthful, Caring
Lumina's design journey blends captivating visuals with interactive elements, immersing users in the world of personalized haircare. Through sleek graphics and intuitive interactions, it emphasizes its dedication to celebrating uniqueness
© ALFIIA OSIPOVA
