This project is a website redesign for a SAAS company named Cococart, an online marketplace that connects local businesses with customers in their community. A comprehensive approach was taken to redesign the Cococart website to achieve the desired outcomes. Competitor audit was conducted to gain insights into user needs, preferences, and industry best practices. Based on these findings, the website's information architecture was restructured to improve navigation and make it easier for users to find the products and services they are looking for.
Customer centric, Efficient, Interactive
Leanna Jones
Interaction Design I
I conducted thorough visual research on the Cococart website, identifying key areas for improvement like homepage layout, product image quality, descriptions, and navigation simplicity to enhance user experience and visual appeal
This project is a website redesign for a SAAS company named Cococart, an online marketplace that connects local businesses with customers in their community. A comprehensive approach was taken to redesign the Cococart website to achieve the desired outcomes. Competitor audit was conducted to gain insights into user needs, preferences, and industry best practices. Based on these findings, the website's information architecture was restructured to improve navigation and make it easier for users to find the products and services they are looking for.
High-quality product images, clear value propositions, and dashboard elements were strategically placed throughout the website to create a visually appealing and engaging experience. Customer reviews and clear calls-to-action (CTAs) enhance product pages, driving conversions and increasing sales for local businesses. The redesigned Cococart website fosters stronger connections between local businesses and their customers by providing a platform that is both user-friendly and conversion-driven.
Engaging, Trustworthy, Convenient
Leanna Jones
Interaction Design I
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