Creamy Cloud introduces an inventive plant-based coffee creamer crafted specifically for the vibrant Gen Z audience. Embracing the essence of fun and creativity, Creamy Cloud redefines the morning ritual with a delightful twist.
Our branding and packaging strategy epitomize the essence of fun and creativity, appealing to individuals of all ages seeking a refreshing twist to their morning routine. At the heart of our visual identity lies our lovable cloud mascot, symbolizing the lightness and purity of our product. Embracing vibrant colors, playful patterns, and imaginative graphics, Creamy Cloud sets itself apart from conventional creamers, evoking a sense of wonder and excitement with each interaction. Our aim is to infuse every moment with a sprinkle of magic, transforming ordinary mornings into extraordinary experiences.
4 Weeks
Branding & Packaging
Fun, Creative, Whimsical
Exploring plant-based coffee creamers revealed a chance in the health food market for packaging with playful charm and captivating characters. While brands like Califia Farms, Chobani, and Oatly are trusted, their visuals lack the whimsy to engage our target audience.
© ALFIIA OSIPOVA
